3:13

Straight from Eden, we present to you – 3:13; Our first of the many capsules to relaunch
A-Raw-Nature as a streetwear brand.
Inspired by the deceiving games of Adam, Eve and the snake of Eden, 3:13 tries to capture the
true essence of wicked games in the modern world. We believe that all of us here, in our sense,
are small fragments of these wicked games. 3:13 materialises their devilish feelings and
represent them in the form of fashion- A way everyone can channel their emotions of
displacement and deceiving games.

As we mentioned, 3:13 is inspired by the members of the Garden of Eden. The sweatshirt’s
backside holds the print of Eve and the snake- from the bible verse- Genesis 3:13. It is raw, it is
wicked (just as we like it). The colour thematic of this capsule is red and black which represent
passion and angst. We have tried to put that essence of Adam and Eve in our work in the
rawest form possible.
Moreover, one sleeve holds the graphic printed “ The snake deceived me, so I ate the fruit”,
While the other has “3:13” embroidered on it.
Our first capsule is the brainchild where we have put our entire passion and work. We want it to
be modern and gothic, and to hold the true essence of passion in it.
Each capsule holds just 20 pieces each. It means that only twenty individuals will own a
statement piece. This ensures uniqueness and does not over exhausting the same style and it
enables us to play with new ideas as we go.

We as a brand know how materialistic things can get if proper responsibilities are not taken.
Hence we provide all our brand tags with resurrected material. It’s a culture where we put life to
dead fabrics so that they can live on without creating unnecessary wastes.
We wish for our products to be sustainable yet efficient and fashionable. All our designs and
tags are created with keeping the environment and the people who work with us in mind.
The sweatshirts are made from raw cotton and we guarantee the durability of the same.

As we said earlier, our brand is big on sustainability. That is why we wish to create zero plastic
packaging for almost all our products. Providing complimentary tote bags which are
personalised to each capsules theme is a smart, efficient, fashionable and sustainable way of
delivering our products to you. Tote bags are the new thing in town and the best part about it is
that you can reuse them whenever and wherever. Now that’s a fashion piece that won’t harm the ecosystem.