TEE
Nine to Five
Nine to Five
Arawn’s sixth capsule.
SOON.
TEE
Transcendental Escape
Transcendental Escape
Arawn’s fifth capsule.
SOON.
Modern Life Is Rubbish
HOODIE
HOODIE
Modern Life Is Rubbish
Our second capsule, Modern Life is Rubbish Hoodie(MLIR) is concept of bringing contemporary street style with the essence of nostalgia in nude colours. Even though our theme is quite popular among today’s pop culture, meanings and sentiments are open for interpretations.
It’s our take on feeling out of touch in this contemporary world.
MLIR is a modern take on poetic feelings and we are thrilled to present it in the form of fashion.
Salvation
TEE
TEE
Salvation
We present to you “Salvation”
Arawn’s fourth capsule.
We believe that evil exists in everybody, in all sorts. As humans, one thing that defines us and sets us apart from the rest is that we are not golden, we are not perfect.
Our red hearts do carry some black in them. But at the end of the day, that’s our greatest defining moment, that’s what makes us human.
We as humans are tied to the strings of hope, of heaven and of hell. We believe that our sins, however big, are not the only thing that defines us. At the end of the road, we can be salvaged.
Till we have no more space to hold a sin, till we have no more love to give, till nothing remains; that’s when our truest self will be salvaged.
Our core hope lies in the principle of salvation; that we can be saved from our sins. Even if it is not true, we yet like to believe that we can be saved.
TEE
Butterflies and Hurricanes
A small change, an initial effect which will lead to larger differences sometime soon.
We present to you – “Butterflies and Hurricanes” Tee and Tote, our third capsule.
Inspired by the theory of Butterfly Effect, B&H embodies chaos in a world of order. If interpreted quite literally, it holds the idea of change; change that was initiated from a small stride.
As humans, we are not alien to the idea of change being the constant in our lives. Yet, we fail to adapt to it and our utopian idea of a structured and organized world turns to chaos; A mayhem and a disorderly world. And in that bedlam, we find our comfort too.
Butterflies and Hurricanes stands for that human emotion which is brought through change; And via just a small wing flap of a butterfly in a remote corner of the world, the universe is engulfed by hurricanes.
Be that butterfly, be that change.
3:13
SWEATSHIRT
SWEATSHIRT
3:13
Straight from Eden, we present to you – 3:13; Our first of the many capsules to relaunch
A-Raw-Nature as a streetwear brand.
Inspired by the deceiving games of Adam, Eve and the snake of Eden, 3:13 tries to capture the
true essence of wicked games in the modern world. We believe that all of us here, in our sense,
are small fragments of these wicked games. 3:13 materialises their devilish feelings and
represent them in the form of fashion- A way everyone can channel their emotions of
displacement and deceiving games.
As we mentioned, 3:13 is inspired by the members of the Garden of Eden. The sweatshirt’s
backside holds the print of Eve and the snake- from the bible verse- Genesis 3:13. It is raw, it is
wicked (just as we like it). The colour thematic of this capsule is red and black which represent
passion and angst. We have tried to put that essence of Adam and Eve in our work in the
rawest form possible.
Moreover, one sleeve holds the graphic printed “ The snake deceived me, so I ate the fruit”,
While the other has “3:13” embroidered on it.
Our first capsule is the brainchild where we have put our entire passion and work. We want it to
be modern and gothic, and to hold the true essence of passion in it.
Each capsule holds just 20 pieces each. It means that only twenty individuals will own a
statement piece. This ensures uniqueness and does not over exhausting the same style and it
enables us to play with new ideas as we go.
We as a brand know how materialistic things can get if proper responsibilities are not taken.
Hence we provide all our brand tags with resurrected material. It’s a culture where we put life to
dead fabrics so that they can live on without creating unnecessary wastes.
We wish for our products to be sustainable yet efficient and fashionable. All our designs and
tags are created with keeping the environment and the people who work with us in mind.
The sweatshirts are made from raw cotton and we guarantee the durability of the same.
As we said earlier, our brand is big on sustainability. That is why we wish to create zero plastic
packaging for almost all our products. Providing complimentary tote bags which are
personalised to each capsules theme is a smart, efficient, fashionable and sustainable way of
delivering our products to you. Tote bags are the new thing in town and the best part about it is
that you can reuse them whenever and wherever. Now that’s a fashion piece that won’t harm the ecosystem.
